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Resume

Work
Experience

2024 - Present

  • Developed and executed comprehensive brand strategies that boosted awareness and drove measurable market share growth.

  • Designed user-centric products from concept to launch, combining functionality with strong visual appeal to enhance the customer experience.

  • Conducted competitive analysis and consumer research to align brand positioning with evolving market trends.

  • Defined visual identity and messaging guidelines to ensure brand consistency across all channels.

  • Collaborated with sales teams to translate customer needs into innovative solutions.

  • Created prototypes, wireframes, and final design assets that reduced production costs while improving usability and adoption.

  • Led multi-channel marketing campaigns that increased engagement and lead generation.

  • Used data-driven insights to analyze and optimize campaign performance.

  • Built and maintained partnerships with agencies, influencers, and vendors to amplify brand reach.

2022 - 2024

Homes to Zero

Director: UX/UI Design & Marketing

  • Delivered cohesive brand identities and user-centric digital experiences through integrated marketing strategies.

  • Aligned creative vision with business objectives, managing cross-functional teams and leveraging data for continuous improvement.

  • Led end-to-end marketing efforts, including brand development, campaign execution, and performance analysis.

  • Directed UX/UI initiatives from user research and ideation through prototyping and usability testing, resulting in high-conversion experiences.

  • Oversaw multi-channel campaigns, budget allocations, and market positioning strategies.

2019 - 2021

RBC Royal Bank (Chief Data Office)

Strategy, Communication & Design

  • Supported strategic communication initiatives for the Chief Data Office, collaborating with leadership to create online content and immersive events.

  • Developed internal CRM-branded tools and communication materials to support change management.

  • Managed executive-level events and created print and digital content.

  • Designed marketing materials to promote data literacy and demonstrate how data supports business growth.

2016 - 2019

Consultant

Marketing & Graphic Design Solutions

  • Delivered creative services across media, specializing in branding, print, publishing, and web design for mid-sized businesses.

  • Helped clients realize business goals through pragmatic strategies and visually impactful creative executions.

  • Provided consulting, market positioning, brand development, and execution of creative assets.

2015 - 2016

TD Bank Group

Art Director: Creative Services

  • Led creative for TD Securities Events Team, delivering high-profile print and digital assets for executives and clients.

  • Directed the evolution of the Digital Asset Management solution — from planning and stakeholder alignment to implementation.

  • Provided strategic guidance on executive brand-building across digital and print platforms.

  • Managed over 60 creative projects from scoping to post-analysis, consistently delivering on-brand, on-time, and on-budget.

2012 – 2015

TD Bank Group

Associate Manager: Global Brand & Advertising

  • Managed a team of 3 marketers and 2 designers, delivering national and regional multimedia marketing campaigns.

  • Owned and led strategy for over 30 campaigns, including merchandising, branch activations, trade shows, and digital assets.

  • Oversaw major digital initiatives including microsites, e-newsletters, and content optimization.

  • Reduced annual vendor spend by 50% — from over $1M to approx. $500K — through oversight and negotiation.

2010 – 2012

TD Bank Group

Senior Analyst: Marketing Communications

  • Functional owner of TD’s global Content Management System, supporting national marketing needs and overseeing a $1M budget.

  • Created strategic roadmaps for system enhancements, training, and communication.

  • Reviewed content for brand compliance and managed creative outputs valued at over $1.5M.

  • Led a team of 3 direct reports and supervised a team of 12 designers and 5 copywriters.

2010 – 2012

TD Bank Group

Senior Graphic Designer: Creative Services

  • Provided strategic creative support for TD Securities and TD Waterhouse, enhancing advisor brand presence through print and digital design.

  • Led project research, development, and execution while maintaining brand integrity.

  • Collaborated cross-functionally to meet deadlines and align with project goals.

2010 – 2012

Mindwalk Marketing

Graphic Designer

  • Supported brand identity initiatives with consistency across marketing assets.

  • Created engaging designs for digital and print that increased audience engagement by 25%.

  • Produced wireframes and prototypes that improved project turnaround times by 15%.

  • Collaborated with marketing and product teams to execute campaigns reaching over 50,000 users.

Chew ‘n’ Joy

Director: Branding, Product Design & Marketing

Education

2001 - 2005

York University / Sheridan College Bachelor of Design (Honours)

This professional design program immerses students in both theory and practice, blending small, studio-based courses in visual communication, information design, and interactive or multimedia design with broader design studies in history, critical theory, research, and design management

2000 - 2001

York University: Cultural Studies and Communications 

Students explore broad socio-political and economic dimensions such as globalization, media convergence, cross-cultural communication, privacy, and policy. This program is uniquely positioned to integrate critical theory, media practice, and rigorous research training for careers in academia, cultural industries, policy, or community engagement.

Core Competencies

  • Brand Strategy & Integrated Marketing

  • Cross-Channel Campaign Execution (Digital, Social, Print, Events)

  • Creative Direction & Visual Communication

  • Team Leadership & Mentorship

  • Project & Vendor Management

  • Data-Driven Decision Making

  • Agile, Multi-Project Workflow Management

  • Stakeholder Collaboration & Communication

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